The Peel Children's Aid Society first approached us to design a poster that communicated their values, but we soon realized that a poster would not have the impact that their important message deserved. After several design explorations, we landed here: a six-foot mural on their lobby's feature wall where key words and phrases (translated in both English and French) come together to form the butterfly from the PCAS logo. But it didn't stop there. We were thrilled when they then asked us to produce plaques for every room throughout the building with the aforementioned graphic. This project has been an example of how embracing a clients' values and providing creative solutions to the original design problem can help their message take flight!
